What we doShannon founded Nuance to deliver contemporary, high-quality and practical communications services to organisations navigating complexity or change; wanting to build awareness and brand; or looking to strengthen communications practice for impact with audiences and partners.
From strategy and narrative development through to crisis preparedness and government engagement, Shannon combines deep sector experience with a hands-on, outcomes-focused approach.
Services
Strategy and Campaigns
Thoughtful, evidence-based strategies that influence audiences and deliver organisational goals.
Comprehensive development of Communications and Marketing Campaigns including audience research and focus groups; core narrative development; targeted messaging; channel activation and engagement tactics for brand building, change management, issues management or behaviour change.Leadership Brand and Interim Management
Empowers leaders to communicate with confidence and consistency both internally and externally.
Identification of CEO and Executive core narratives and opportunities to communicate leadership values, both internally and externally. Short-term embedding to build team capability and enhance structures, cultivate culture, develop strategy, and imbed ways of working that maximise communications impact. Communications Audits
An experienced external assessment of organisational communications including team structure and ecosystem, capabilities, narratives and messaging, and channels. Provides clear recommendations on improvements, risks and opportunities to maximise effective communications across internal, external audiences.Identification of practical opportunities to strengthen your organisation’s strategic communications.
Corporate and Government Communications
Production of corporate documents and reports; media preparation including press releases, talking points, media liaison; and speechwriting. Includes developing communications and engagement plans to enable professional and relevant communications with Government — submissions, correspondence and tenders.Hands-on communication support across foundational materials and specialised government communications and engagement.
Narrative and Messaging
Writing professional, strategic narratives that influence partners and stakeholders and that are future proofed and have enduring, powerful impact.
Development of strategic core narratives and messaging frameworks aligned to business objectives and tailored for audiences. Ensuring day-to-day internal communications and external corporate communications, such as annual reports and corporate reporting are consistent, powerful and resonate. Risk and Issues Management
Proactive reputation protection and crisis readiness to mitigate against reputational damage.
Working with organisations to identify risk and opportunities to build and protect reputation. Including risk registers, positioning messaging and crisis frameworks with hands-on management. Amplifying positive brand opportunities through owned and earned media channels to build a reputational firewall. Includes spokesperson capability. Nuance:
Moving beyond the obvious to grasp the intricate, deeper details to make something richer and more complete.
Why work with us?
Known for her ability to deliver strategy and messaging that ‘break through’ in highly complex environments, Shannon is a trusted and influential senior advisor to CEOs, Executives, Board Chairs, Ministers, Department heads and senior leaders. Amongst the most experienced strategic communicators in Australia, Shannon has extensive experience in designing and executing national communication and marketing campaigns and led organisations through significant change. Familiar with high profile, issues rich and complex environments, Shannon is a reputation specialist building brand identity and connecting audiences with their communities to have impact. With decades of experience in government - Shannon has a unique capacity to navigate the political landscape with her ethical, trust building and nuanced approach. Contact us at shannon@nuance-group.com